1. Getting started
Nobody likes to be first. That’s why it’s always a good idea to get your fundraising off to a good start by making the first contribution (and making it a generous one). This will make others more likely to get involved.
2. Tell people why it matters
The most important thing you can add to this message is why you are fundraising. Let your family and friends know why this matters to you – that’s what they care about most! Get inspired by our email template.
3. Start with your close contacts
It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some personal messages (SMS, WhatsApp, emails) to your inner circle to build up some momentum.
4. Now move to social media.
Once you received your first donations, it’s time to turn to social media. One of the best strategies to use is tagging and thanking people that have already donated when you are asking for new donations. This spreads your message further and lets the people you are asking know that others are already getting behind you.
5. Re-engage with email.
Don’t hesitate to send a few follow up emails. Emails are easy to overlook, and people often open them up quickly and then forget to go back to them. Use email to keep people up to date with your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone.
6. Continue thanking and updating.
As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal. Use our special tools to explain where the money goes and what difference you make. On behalf of our organization, we thank you for your commitment.